The SS16 shows wrapped up two weeks ago, and since then I have been super busy analysing what I saw on the runway and compiling trend reports. As my job is trend based, fashion month always keeps me extremely busy and I have already gained a unique insight into the emerging trends which retailers are already buying into for next year. I relish in the opportunity to spend my days going through the catwalk collections with a fine tooth comb and understanding the inspiration behind each collection. Once this information has been absorbed, it is much easier to see trends emerging. Over the next few weeks, I will be bring you a series of trend reports which will be broken down into 3 main categories: print, apparel and colour... starting today with part one of my print trend report.
The most prominent floral print seen on the SS16 runway was the poppy motif. Literal interpretations were seen most notably at: Dolce & Gabbana, No.21, Gucci and Michael Kors whereas brands such as Burberry used the flower as a starting point to create something more abstract. The poppy prints came in different forms, some were very graphic with clean lines and others were oversized and more loosely painted. The poppy has several symbolic meanings, most commonly being associated with wartime remembrance. This delicate flower has romantic qualities making it appropriate to adorn long flowing dresses in pretty seasonal colours.
Tie-Dye prints flooded the runway at NYFW, emerging as one of the main trends from the city and the trend continued to gain momentum with notable showings in each city that followed. Blue and white came out on top as the main colouration of choice, but darker tones were thrown into the mix to add a more dramatic element. Forever having hippie vibes this carefree style of print is perfect for summer, think festival season and beach holidays, however this season tie-dye crosses over to everyday ready-to-wear pieces. Some prints were very matter of fact, whilst others were more experimental which created something more modern. Key designers to reference: Altuzarra, Issa, Thakoon and Valentino.
For SS16, traditional animal prints were long left behind making way instead for this new collaged style interpretation. Versace took the lead, with Kenzo following suit, creating oversized vibrant prints which packed plenty of punch. Animal prints were dissected into individual shapes and then magnified with eye-catching effect. With this trend the lines have been blurred between animal skins and camouflage. Definitely emerging as one of the most upbeat trends from the season, it may not be the easiest look to pull off but it certainly will be one of the most coveted.
Harking back to traditional hand-rendered print techniques, this season textural prints are large scale. These painterly brushstrokes are both expressive and abstract, interpreting leaf motifs in a new way and reimagining plaids. These one or 2 colours prints work well on solid separates and will add a sophisticated edge to your wardrobe.
It wouldn't be Spring/Summer without some form of Maritime reference. This revamped nautical trend covered everything from fish to shells, rope to boats. The trend itself is nothing new, but this season motifs and prints were injected with vibrant pops of colour and beautiful embellishment. Over at Anna Sui, Zandra Rhodes created exclusive shell prints based on her archive of iconic designs. It was also a bold showing of all things maritime related at Emilio Pucci, with large scale tropical fish embroideries contrasted with small hand painted shells, the latter making for a more commercial interpretation of the trend. Blue, red and which featured heavily...how appropriate.
Part 2 of my print trend report will follow very soon...
Twitter - @Phillippa22
Pinterest - phillippadesign
Instagram - PhillippaDesign22