It came as no surprise last week when Kendall Jenner was unveiled as the face of the Calvin Klein Denim Series. As one of the industry's most in demand supermodels, her rise to the top of her game shows no sign of stopping with this latest campaign. The 19 year old has a global fan base, with 22million followers on Instagram and 10million on Twitter. These days a single Instagram shot can be just as powerful as a paid for digital image, meaning Jenner's undeniable influence on social media makes her the perfect choice for this campaign. The campaign see's Jenner following in the footsteps of Kate Moss who modelled for the American brand in the early 90's. The limited-edition collection revives CK Jeans iconic styles for a new generation. It will be available in Selfridges from April 15th and online at calvinklein.com from May 1st. See below for the #mycalvins campaign pictures shot by Alasdair McLellan, which will be coming to a billboard near you soon.