Wednesday, 21 June 2017

Brand To Know - ALEXACHUNG

She's been a firm favourite on the front row of countless runway shows, starred in ad campaigns for major luxury fashion houses and collaborated with a number of well known brands...but now Alexa Chung is taking on the fashion world on her own terms. Launching her eponymous label earlier this month, ALEXACHUNG is already stocked by: Colette, Net-a-Porter and Mytheresa. Drawing inspiration from icons from the world of music and art, the aim of the brand is to create collections that people actually want to wear whilst incorporating a British sense of humour. The brand will produce four seasonal collections each year, with many of the pieces being perfect for layering and mixing with existing items in your wardrobe. From everyday denim to mini patent dresses, as well as shoes and accessories, the brand strikes a great balance between being pretty but with a rock 'n' roll edge. Price Range: £75 - £1195
Phillippa x

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