Wednesday, 8 March 2017

Brand To Know - Off-White

Urban street style has been a key look for several fashion brands as of late, think Vetements, Balenciaga, Supreme and Nicopanda, but one brand that has recently propelled to the forefront of this field is Off-White. Launched in 2014 by Virgil Abloh, who is also Kanye West's longtime Creative Director, this Milan-based fashion brand is synonymous with a graphic black and white diagonal stripe which has been seen on the likes of: Beyonce, Jay-Z, Rita Ora, Justin Bieber and Kanye himself. The brand has perfected the 'casual street style uniform' creating a line of mainstream wardrobe staples including hoodies and sweatpants. Abloh says of Off-White "There was couture. And then there was Yves Saint Laurent. Like 'Hey, news flash: No one wears these clothes'. So here comes ready-to-wear. And now: Streetwear". Inspiration comes from Downtown youth, but the product is marketed to the rich - a juxtaposition of two seemingly different worlds.
This LVMH Prize finalist brand boats a global fan base and is stocked in some of the industry's best luxury shopping destinations: Harvey Nichols, Selfridges, Matches, Net-a-Porter and Farfetch. When incorporating Off-White pieces into your wardrobe, it really is all about creating a 'full look' and dressing head-to-toe with a street style vibe. Take inspiration from Bella Hadid and Kendall Jenner to see how to make this urban street style look work for both day and night.
Here are my top picks of new season Off-White pieces...
1. Trackpants £202 / 2. Camo Robe £2940 / 3. Signature Biker Jacket £1520
4. Contrast Hoodie £601 / 5. Rose Applique Sweatshirt £420 / 6. Stripe Sneaker £314
7. Ruffle T-Shirt £503 / 8. Patchwork Denim Jeans £1332 / 9. Pajama Shirt £895
Phillippa x

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