Wednesday, 30 November 2016

The Gucci Effect

There can be no denying that in 2016 there has been one brand which has completely dominated the world of fashion - Gucci. Since Alessandro Michele was appointed Creative Director of the brand back in January 2015, somewhat of a Gucci revival has taken place and the brand is on course for a staggering turnaround of €6 billion - music to the ears of Kering no doubt! Michele's 'Gucci' is one of colour, print, texture, embellishment and making a statement. The new 'Gucci' look is very distinct: layering of textures, clashing colours, off-beat patterns, all teamed with bold accessories. Key pieces from the collections have gone on to become some of the most coveted of the season, with handbags being seriously hot property. Here are some of the most memorable Gucci looks from the past few seasons...
If you were in any doubt about the power of Gucci, just take a look at the number of famous faces who have opted to grace the red carpet this year wearing a stunning array of Gucci gowns. With excess of 60-70 looks per season, stylists have had plenty to choose from. Whilst on the runway the styling is OTT, on the red carpet styling was largely paired down showing that these seemingly eccentric dresses can actually by very easy to wear and versatile. With their eye-catching colours and standout motifs, wearing a Gucci dress ensures all eyes are on you and the best dressed list awaits your name. The biggest fans of the brand, who have worn several looks this year, include: Elle Fanning, Nicole Kidman, Cate Blanchett, Dakota Johnson, Bel Powley and Florence Welch.
Aside from the runway, Gucci has also been one of the most popular choices for editorials. Everything about Gucci is photo-friendly, with pieces lending themselves perfectly to being photographed close up enabling the exquisite detail to be seen. Being a renowned global brand, Gucci has been seen on publications worldwide. Here are a few of the best front covers...
Elle Fanning for W, October 2016 / Rosie Huntington-Whiteley for Vogue Thailand, July 2016
Alexa Chung for Glamour UK, April 2016 / Lily James for Marie Claire, January 2016
Chloe Grace Moretz for Marie Claire, February 2016 / Elizabeth Olsen for Elle Canada, June 2016
Edie Campbell for Vogue UK, March 2016 / Kristen Stewart for Elle
With the huge commercial success of the runway collections, the high street was quick to jump on board with the trend for all things Gucci. Echoing the brands eclectic sartorial vibe, retailers such as Topshop and Mango have designed several key pieces which perfectly embody the spirit of Gucci. Ruffles, faux fur, metallic, decadent jacquard, embroidery, serpent motifs, snakeskin, striped knitwear, mules, loafers, chain bags - the high street  has the Gucci look covered. I have put together this edit showing you how you can get the Gucci look for less...
1. River Island £90 / 2. Topshop £65 / 3. Topshop £34 / 4. Shrimps £425
5. New Look £22.99 / 6. Office £68 / 7. Topshop £75 / 8. H&M £12.99
9. Gap £44.95 / 10. Mango £59.99 / 11. Topshop £95 / 12. Sainsbury's £28 
13. H&M £199 14. Topshop £45 / 15. Miss Selfridge £89 / 16. Dorothy Perkins £26 
 17. Mango £39.99 / 18. Topshop £29 / 19. Glamorous £90 / 20. Topshop £42

Phillippa x

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