Tuesday, 11 November 2014

Mary Katrantzou X Adidas Originals

Mary Katrantzou has teamed up with Adidas, for what is slated to be a long-term partnership, and will create a line of apparel and footwear. The first collection hits stores on November 15th. It is a very exciting collaboration for Katrantzou, enabling her to bringing her unique vision and vibrant digital prints to one of the biggest global sportswear brands. 
Here's a first look at the collection, inspired by Katrantzou's mainline Spring 14 show.
An innovative take on sportswear with interesting silhouettes and colours, I love the energy of the collection. My favourite part of the collection is the footwear, just look at the amazing running shoes! I'm a big fan of bold running shoes in striking colours so these trainers are exactly what I would wear.
Inspiration for the collection came from Mary Katrantzou's Spring 14 runway show, which was built around different styles of shoe. See below for catwalk pictures.
Earlier in the year Adidas teamed up with Brazilian brand 'The Farm Company' and created a tropical print inspired collection, which I loved, but the new Katrantzou range has more impact and is more catwalk/trend driven. The most notable Adidas/Designer collaboration is with Stella McCartney, which began in 2005 and is available on Net-A-Porter. Other collaborations include a menswear collection with Pharrell Williams and a more teen driven collection with singer Selena Gomez for Adidas NEO.
What do you think of the Mary Katrantzou X Adidas collection. Are these clothes and shoes the sort of thing you would incorporate into your sports wardrobe?
If sportswear is your thing, then be sure to check out my 'Sportswear/Activewear' board on my Pinterest page. You can find me at 'phillippadesign'
Phillippa x 

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