Originating in a town outside of Paris in the 18th Century, Toile De Jouy is one of the most instantly recognisable prints within the realm of textiles. Varying ever so slightly in the scene, in which it depicts, it is classic in it's scale and colour (typically blue, red or black). It is especially delicate, it's hand-drawn motifs featuring minute detail.
Traditionally such prints will portray pastoral scenes, think picnics in a park or farming, but designers of today are reinventing the classic Toile De Jouy with a quirky modern spin. This could be in the form of featuring modern society or the designers hometown, but fashioned in the Toile De Jouy style of handwriting.
On the runway for A/W 20, we saw Toile De Jouy, most noticeably, crop up at both Sies Marjan and Moschino. However this heritage print has been slowly bubbling under the surface for a couple of seasons now, recently also spotted at Christian Dior and Chloe.
Due to the nature of the print, the overall appeal is very soft and romantic. Whilst it may be a print which covers a full surface, it's muted colouring means it is not overbearing. With this is mind, it is likely to have longevity in your wardrobe.
Phillippa x
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