The use of typography/branding might not be anything new, but the trend for it has really gained momentum over the past few seasons. It has become somewhat of a trademark for new designers such as Off-White, helping the brand to grow in notoriety thanks to its noticeable branding. This trend is bold and sometimes (unashamedly) brash, it's a surefire way of saying 'look at me, i'm wearing designer'. The typography prints themselves were largely kept black & white, whilst a few designers opted for bright colours. the trend best lends itself to sporty and more edgy silhouettes, but classic looks were still present.
Designers: DVF, MSGM, Off-White, Valentino, Versace, Versus
If you like typography, then head over to my Pinterest (details below) where I actually have an entire board dedicated to lettering. It's great for inspiration!
Phillippa x
Pinterest - phillippadesign
Instagram - phillippa22
Twitter - @phillippa22
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