The hotly anticipated collaboration was announced back in April, and since then we have waited patiently for the collection to be revealed. Last month a runway show took place in New York to showcase the full collection....and it did not disappoint! Some of the worlds top supermodels took part in the show and they also star in the ad campaign.
When the collaboration was first announced I wrote on my blog that I thought the collection would predominantly be grey and black with a sporty edge, I couldn't have been more right. The collection uses a variety of tech fabrics - mesh knitwear mix, scuba fabric, textured embossed fabric emblazoned with typography. This is reinvented everyday sportswear which is seriously cool.
I think that this may be the most successful H&M/designer collaboration to date. The collection offers something different to what we have seen before, and the fact that Alexander Wang is one of the most sought after designers in fashion at the moment makes me think that the collection will sell out in record time. The price point is very accessible, less than £30 for a crop top, trousers for £35 or for those who wish to spend more a tech parka jacket for £179. Here are some of my favourite pieces from the collection.
Celebrities have already been sporting the collection. See how Dakota Fanning, Kate Mara and Rihanna have style their Alexander Wang X H&M outfits.
You should also take a look at the fantastic campaign video which was filmed in Islington in London, featuring Natasha Poly, Joan Smalls, Raquel Zimmermann and footballer Andy Carroll, with an exclusive soundtrack by Diplo.
The collection is available from November 6th.
Phillippa x
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